Thursday, November 26, 2009

Quality of Retail Websites


While I am "windows shopping", if I find a product that I might want to purchase, it is very frustrating when the website does not publish the price. I do not want to have to send an email request for a quote from a business. We have become an impatient society. Our information comes to us instantly through our computers, cell phones and tvs. Often we do not want to wait.


If there was one recommendation I could make to any business that is marketing or selling a product on the web, whenever possible show the price. Update your site if you have to when the price changes or put a disclaimer on the page stating that the prices are subject to change, but at least give me some kind of idea of what your products cost.


If I was shopping at your "bricks and mortar" store, you would have a price tag on the items, why can't the same apply to a website. I find "retail" websites without pricing incomplete and not worth another visit. The product may be beautifully displayed, the catalouge may be colorful and extensive, but if price isn't there, I'm not coming back.


No comments:

Post a Comment